Not another SEO agency
Your Knowledge Panel wingman.
Find out how long Google will take to understand you, what is blocking it, and exactly what to fix first.
Free assessment
Your personalized Knowledge Panel timeline
Answer 8 questions. You'll get a score, a timeline estimate, and a ranked list of the gaps holding you back.
You'll see your score and timeline straight away. To unlock the full report, we ask for your name and email, and your answers and results are then emailed to the Ethikode team so we can follow up. See our Privacy Policy.
Unlock your full report
We found holding your entity back, plus an impersonation-risk check. Enter your details to see them. Your answers and results are also sent to the Ethikode team, so we can follow up.
Want help closing these gaps?
Book a free 30-minute call. We'll go through your results and tell you honestly what's realistic.
Book a free review callPanels in the wild
What a well-formed investor panel looks like
Public Google Knowledge Panel details for three investors: a clear descriptor, verified facts and a corroborating profile.
Jeffrey Legum
American philanthropist and investorChair of the Legum Foundation.
Byron Wien
American investorFormer vice chairman, Blackstone Private Wealth Solutions.
Fayez Sarofim
American businesspersonFounder of Fayez Sarofim & Co., a Houston-based investment manager.
Public information shown as examples of well-formed panels. These individuals are not clients and have not endorsed Ethikode.
Results
Brands we have helped grow
Entity clarity and search visibility work that turned into pipeline.
- 1,600 ICP calls
- 1,200 LinkedIn messages
- 2,000 targeted emails
- Podcast outreach + 5 HubSpot lifecycle triggers
- SEO strategy
- Content optimisation
- Improved topical clusters and internal linking
- 117 MC² articles
- 90%+ ranking in positions 1–5
Hover to pause · click a card to bring it to the front
The approach
Clarity, consistency, corroboration
A practical sequence for helping Google understand who you are.
Clarity
Your "Entity Home" — usually the About page on your own domain — states plainly who you are, what you do, who you serve, and why you're credible, early on the page.
Consistency
Every profile you control repeats the same facts: same name, role, dates and description. Conflicting details make it harder for systems to trust you.
Corroboration
Link from your Entity Home to your profiles and independent mentions, and have them point back. Independent sources confirming your claims builds confidence.
FAQ
Common questions.
Can I buy a Knowledge Panel?
No. Google decides. What you can do is make your identity clear, consistent and well corroborated so there's less reason for Google to hesitate.
Why does a common name matter?
Google has to work out which of many same-named entities is you. That usually means a distinguishing claim (niche, location, credential) and more independent proof.
Do I need a Wikipedia page?
Generally no. Wikipedia has notability requirements, and pages created by people with a conflict of interest are often deleted. Many entities get panels without one.
What if a Wikidata item of mine was deleted?
Don't just recreate it. Understand why it was deleted (usually notability or sourcing), build independent references first, and follow Wikidata's own guidance.
How is this different from SEO?
SEO targets keywords and rankings. Entity work targets whether search engines and AI systems understand who or what you are. They overlap but aren't the same.
Does having a Knowledge Graph ID mean I'll get a panel?
No. Many entities exist in the Knowledge Graph without a visible panel. It's a good sign, but not a promise.
Do panels matter for AI search?
They're a useful signal that Google understands you, and clear, consistent facts about you help AI systems answer questions about you more accurately.
Pricing
Build your plan
Pick the package that fits. Need something specific? We'll scope it together.
Estimates based on the packages above. Final scope is agreed in a consultation. No one can guarantee a Knowledge Panel; Google decides.